MINIONS STYLE GUIDE: NO HA HA 2
Working with Sean Millard (the director of character art at Illumination Entertainment), we developed a new art style for Minions style guide which was based on the animation 1930's. It was named "rubber hose" because of the fluid and elastic movement of the characters, resembling the movement of flexible rubber hoses, but we call it "squash and stretch" for the guide.
When laying out the design for the graphics I wanted to age this up and focus on the adult humor/attitude that Minion do in our films.