Artwork for Minions 2 for Marketing and Consumer Products

As a kid, I grew up watching Kung Fu Theatre and was always inspired by its mid-credit opening, which used limited animation with bold Kung Fu poster art. That aesthetic became my reference point when exploring this design direction. Drawing from the energy and action of classic ’70s Kung Fu posters, I applied the style to the Minions marketing in a limited color palette. This design direction was later adopted by the Universal marketing team for a street campaign.