Minions x BAPE® Collaboration

I served as the lead concept designer and illustrator for the Minions x Bathing Ape® (BAPE®) collaboration. My role was to develop the creative direction and artwork that brought the two worlds together: the mischievous Minions and BAPE’s iconic character, Baby Milo.

The approach was rooted in simple, playful storytelling—showing the Minions and Milo co-existing within the worlds of the Despicable Me series and the Minions films. Each design captured moments that felt true to both brands, blending humor, style, and character-driven charm in a way that resonated globally.