MINIONS 2 STYLE GUIDE: DAY TRIPPER

I received a creative brief from Universal asking for a girls' program, and I thought, "Let's go with a different art style," but use bold colors to really stand out from the rest of the guides done in the past. This was a total 180 compared to most guides being done at the time, and I had a ton of fun creating the art. This program was a huge hit in APAC and was used from the Tonymoly x Minions makeup collection all the way to the Universal Japan 2022 summer theme park campaign.